🏎 Made in America

Take a closer look at F1's only American team

October 18, 2023

Good morning! Motorsports holds a special place in American history. When you think of racing in the USA, you might immediately conjure images of heavy, full-bodied stock cars and left turns. However, its important to remember that F1 also has deep roots in American racing history. As Formula 1 prepares for the second of three races within the United States, there is a discernible resurgence in the prominence of F1 on American soil.

We now have an F1 team proudly calling the US home, the return of an American driver after almost a decade long hiatus, and the nation boasting the most Grand Prix events on the calendar of any country. Has interest plateaued or is this just the beginning?

📈 Trending 📈

American Dream

Haas F1 is not your conventional F1 team. Born from the ashes of a failed American F1 attempt, its journey to the grid is both unconventional and impressive. The team's unique business model straddles three countries and leverages a close, beneficial relationship with Ferrari 🤝.

Guenther Steiner, Haas F1’s principal, says, “Is it ideal? No. With our business model, is that the only way to do it? Maybe not the only model, but maybe the best. I think it’s the best model.” Haas struck a balance between the glamour of F1 and the resourcefulness necessary to exist within it.

Steiner recalls, “Never be too proud to ask people for help.” This attitude birthed a partnership with Ferrari, filling gaps in expertise and resources. The team’s multi-national approach defies traditional models yet conforms to F1 regulations – a brainchild of pragmatism and ambition.

The union of Haas and Ferrari emerges as a beacon of ingenuity, highlighting a distinct path within the stringent, competitive world of F1. Steiner reflects on the early days, “It was a laptop and me.” A nod to the team's simplistic, yet effective beginnings.

Looking ahead, the team’s legacy isn’t just its unconventional birth but its survival and adaptability amidst F1’s titans. The Haas story - a testament to the power of innovation, adaptability, and the unyielding American spirit in the world’s most glamorous motorsport. 🏁💪

Grid Iron Meets Grand Prix

Kansas City Chiefs' Patrick Mahomes and Travis Kelce, together with a slew of other international sports icons, have jumped head first into the world of Formula 1. They’ve joined Otro Capital's investor group that earlier poured a cool €200 million into Alpine’s F1 team. 🤑💰

No extra stake in Alpine, but a mashup of elite minds and talents including Rory McIlroy and Anthony Joshua, aim to push the F1 team into the limelight. Mahomes, leading the charge, said, “It’s an exciting time for the sport and this is an opportunity to bring our shared values to the world stage.” 🌍

With no increase in team ownership, it’s all about amplifying global awareness. Kelce echoed the sentiment: “It’s about being able to contribute to a sport that demands precision, teamwork, and relentless pursuit of success.” 🎯

Their goal? Marrying premium expertise across varied sports ecosystems, escalating Alpine F1's allure, and driving into a universe of new, diverse fans. Get ready, because this fusion of sports royalty and F1 might just be the crossover we didn’t know we needed. 🚀💥

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